Shaun Murphy is a Search Media Analyst (SMA) at Microsoft Advertising. He specialises in Pay-Per-Click for the travel vertical on Bing and provides vertical insights, bespoke optimisations and key account analysis to premium adCenter customers. Shaun joined Microsoft 15 months ago after having previously worked in web marketing for a variety of industry leading brands with Emap. Shaun has a BA Honours Marketing degree from the University of Huddersfield.